Lynette Davis
Santa Cruz, CA 95060 • (831) 234-5366
lynette@netteworx.com • netteworx.com • linkedin.com/in/lynetteddavis
A dynamic and results-driven Creative Graphic Designer and Web Designer/Developer with 24+ years of experience in leading innovative design and marketing campaigns for both web and print, for B2B and B2C applications. Particularly adept at driving creative strategy, managing cross-functional teams, and delivering high-quality, on-brand content to deliver client’s message. Highly organized analytical thinker and expert problem solver with a keen aesthetic sense and meticulous attention to detail. Proven track record of fostering collaboration between creative and business teams to elevate brand messaging, increase customer engagement, and achieve strategic goals.
Key Achievements
- Successful completion of the Leadership Academy at Cabrillo Extension (December 2024), enhancing leadership, team management, and strategic decision-making skills. Gained advanced insights into organizational behavior, conflict resolution, and motivating high-performance teams, all while learning practical tools to drive innovation and foster a collaborative work environment.
- Collaborated with Your Future Is Our Business to engage with high school students in the Graphics program, providing industry insights and guidance on career opportunities in design.
- Attended AdobeMAX in 2024, fulfilling a lifelong goal to participate in a premier industry convention, gaining valuable insights into the latest creative technologies and trends to enhance my design expertise.
- Led the integration of print and web production departments into a unified Marketing Media team, streamlining operations, eliminating redundancies, and optimizing resource allocation to ensure seamless execution of marketing plans and budget adherence.
- Orchestrated the full lifecycle of website creation—from initial design to programming, account setup, launch, and ongoing maintenance—delivering high-quality, fully functional websites on time and within scope, while implementing effective marketing automation strategies to drive results.
- Achieved Shopify Partner status, demonstrating advanced expertise in e-commerce solutions and positioning the company as a trusted partner in the digital commerce space.
- Developed and launched several email marketing campaigns focused on client retention, utilizing data-driven insights to increase engagement and foster long-term customer relationships.
- Spearheaded the successful launch of a client rewards program, driving customer loyalty and creating new opportunities for business growth through strategic engagement initiatives.
- Managed the end-to-end development of a custom, web-based art gallery auction site, collaborating cross-functionally to ensure seamless integration of design, programming, and user experience, resulting in a fully operational platform that met all client specifications, currently in continual use since 2003.
Work Experience
Senior Graphic Designer
Santa Cruz Beach Boardwalk, Santa Cruz, CA
April 2022 – Present
Creative and detail-oriented designer with expertise in leading high-impact branding projects, including rebranding five restaurant logos, designing graphics for two amusement park rides, and several interior/exterior spaces. Developed collateral for the Boardwalk, Boardwalk Bowl, 4 hotels and their management entity across digital, print, social and web platforms. Created several items for retail including Christmas ornaments and enameled pins. Led the design and launch of an e-commerce site on Shopify, and redesigned the Boardwalk Bowl and hotel websites to enhance user experience and brand consistency.
Web Designer & Developer, Owner
Netteworx, LLC, Santa Cruz, CA
Jan 2020 – April 2022
Launched a successful freelance design business, creating and maintaining websites and print collateral for multiple high-tech companies.
Graphic & Web Designer, Developer, Social Media Marketer
Vertical Rail, Aptos, CA
Nov 2011 – Oct 2019
Principal designer and developer of over 120 mobile-responsive websites in a fast-paced agency environment. Created mission-driven marketing collateral, presentations, and digital ads for Google, Facebook, Instagram, and other platforms. Developed Amazon A+ content.
Graphic Designer, Data Manager, Webmaster
Complete Mailing Service, Inc., Santa Cruz, CA
Oct 2008 – Nov 2011
Designer and editor of print media and sales collateral for bulk mail distribution, ensuring accurate data processing and complex merges for various print projects. Developed and maintained the company’s custom HTML/PHP/CSS website.
Marketing Media Manager, Webmaster, Digital Photographer & Editor, IT Administrator
L. H. Selman Ltd.—The Glass Gallery, Santa Cruz, CA
Jun 1999 – Oct 2008
Managed a team of designers, photographers, and editors responsible for maintaining multiple custom e-commerce and auction websites. Skilled in studio photography, with expertise in photo editing and color correcting for both web and print. Accountable for building and upgrading hardware systems, software installations, and maintaining LAN infrastructure across the gallery and office environments.
Education
Bachelor of Science in Telecommunications, Multimedia, and Applied Computing, 2008
California State University Monterey Bay, Seaside, CA